If three other roofers are also calling, your conversion ceiling is already set. Here's what exclusive leads change.
Most lead-generation services sell each lead to 3-4 contractors. The marketplace business model requires it: re-selling supply is how marketplaces make their margin. The downside lands entirely on the contractor — racing competitors to the door and watching close rates fall as more roofers pitch the same homeowner.
Exclusive roofing leads invert this. Each lead is sold to exactly one contractor, with no one else receiving the same lead for a defined lockout window. The economics shift because the race-to-the-door dynamic disappears. Close rates rise — the size of the lift varies by contractor sales motion — and cost per closed job comes down even when the per-lead price is higher.
Exclusivity has two parameters: the unit of exclusivity (a single lead, a zip code, a region) and the lockout window (how long it stays exclusive). Both matter, and they should be evaluated separately.
Roffy's model is per-lead exclusivity with a 30-90 day lockout — each individual lead is sold to one contractor and disappears from inventory until the lockout window expires. Roffy's territory model is region-based (multi-county) with a contractor cap of roughly 6-17 spots per region. Combined: even as the platform grows, the per-lead exclusivity is real — your leads are never shared with another roofer in your region during the lockout window.
The 30-90 day window maps to the actual roofing close cycle — 21-65 days for cash deals, 60-90 days for insurance-restoration jobs. The lead doesn't reappear on a competitor's screen until your reasonable window to close has passed.
Lockout windows shorter than your sales cycle are exclusivity in name only. A 7-day exclusive lock on a 45-day sales cycle means the lead becomes shared just as you're following up for the third time.
Roffy's 30-90 day window is calibrated to the roofing close cycle specifically. For non-roofing verticals, the right window will be different — but the principle is the same: lockout should map to the sales cycle, not to a marketing-friendly round number.
Two variables determine cost per closed job: per-lead price and close rate. Per-lead price is what every service publishes. Close rate is what every service hides — because the close rate is determined by how many other contractors received the same lead.
Plug your own numbers in: take your historical close rate on whichever channel you're running today (HomeAdvisor, Angi, Thumbtack, etc.) and your per-lead spend. Calculate cost per closed customer. Then compare to Roffy's published per-lead prices — using your same historical close rate as a conservative baseline. Per-lead exclusive close rates are structurally higher than per-lead shared close rates (no competing pitch in real time), so your actual delta on Roffy is likely better than the baseline math suggests.
The structural point: per-lead price is the smaller variable. The bigger variable is whether you're racing 3-4 competitors to the same homeowner. That's what determines real cost per closed job.
Each lead is tied to a specific zip code + contractor pairing in our database. The same lead cannot be assigned to a second contractor in that zip during the lockout window. After the window expires, the lead can be re-listed if it hasn't been claimed as closed.
The lead returns to inventory and can be sold to a different contractor in your zip. You're not charged for the lead after the window expires unless you actively renew.
It depends on storm activity and the region's lead inventory. A region in the Southeast hurricane corridor produces more leads in an active month than a region in a quieter weather pattern. Regions are sized by lead inventory so each contractor spot gets a reasonable share. Historical volumes per region are visible in your dashboard before you commit.
Exclusive territory. AI-scored leads. Published pricing. Live in 18 metros across the storm belt.