Severe hail is the single largest driver of insurance-restoration roofing demand. Here's how Roffy surfaces affected homes the day the event hits NOAA.
Hail damage is the most lucrative single segment of residential roofing. A 1.5-inch hailstone falling at terminal velocity (roughly 110 feet per second) bruises or punctures asphalt shingles enough to compromise the waterproofing within a few years. Insurance carriers cover the replacement under standard homeowner policies, and homeowners typically deductible is $1,000-$2,500 against a $14,000-$25,000 roof replacement.
The contractor who reaches the affected homeowners first — with credible damage assessment and insurance-adjuster experience — wins the bulk of the work in any hail-impacted neighborhood.
The NOAA Storm Events Database publishes confirmed severe weather events down to the zip-code level within minutes of confirmation. Hail size, time, location, and path are all available. Roffy ingests this feed in real time.
For each confirmed hail event 1 inch or larger, we identify impacted parcels via county GIS records, score the roofs on satellite + Street View imagery, and deliver leads to the exclusive contractor in each zip code within 24 hours of NOAA confirmation. Owner name, verified phone, roof age, hail size at the parcel, and a priority score per lead.
Hail leads have unique conversion dynamics because the damage is often not visible from the ground. The homeowner doesn't know they need a new roof until a contractor inspects. That's a feature, not a bug:
Roffy's exclusivity lockout is designed to map to both windows simultaneously.
The structural argument for hail leads is unusually strong because insurance covers the replacement. Calculate cost per closed job from your existing channels and compare to Roffy's published per-lead pricing using your historical close rate. For contractors with established adjuster relationships and insurance-restoration experience, hail leads from Roffy typically produce the lowest cost per closed job of any channel.
Within 24 hours of NOAA confirming the event. Hail-specific events get expedited processing through our pipeline because the lead value is time-sensitive — adjuster activity peaks in days 14-30 after the event.
1.0-inch hail is the default threshold (the size that reliably damages standard asphalt shingles). You can configure your dashboard for higher thresholds (1.5" or 2.0") if you only want catastrophic-event leads, but most contractors leave it at the default.
Where public records support it, yes — the insurance carrier on file for the property is included on the lead. That helps you triangulate which adjusters you'll likely be working with.
It happens. Most hail-impacted homeowners get 2-3 inspections before signing. The contractor who arrives first with the most credible damage assessment usually wins, even if competitors arrive later. Speed and presentation matter more than being the only bidder.
Exclusive territory. AI-scored leads. Published pricing. Live in 18 metros across the storm belt.