From day 0 (the storm) to day 90 (the signed contract), Roffy's exclusivity window maps to the actual insurance cycle.
Insurance-restoration roof replacement is the largest single segment of residential roofing revenue in the storm belt. It's also the segment where lead timing matters most. The window from storm event to signed contract is typically 30-90 days, and each phase has a different conversation.
Roffy's exclusivity lockout — 30-90 days — was specifically designed to map to this insurance cycle. Most lead services either don't lock out exclusivity at all or lock it for 7-14 days, which expires just as the homeowner is most ready to sign.
The typical sequence from storm event to signed roofing contract:
The roofer who is present at each phase — not pushy, just available — wins the contract more often than the one who appears at day 60 with no prior conversation.
If exclusivity expires at day 14, you're competing with new entrants right at the moment the homeowner is ready to sign. If exclusivity extends beyond 90 days, the homeowner's storm memory has faded and the lead is over-priced inventory.
Roffy's 30-90 day window covers the full claim cycle from filing to signing while not over-locking inventory. The contractor who works the lead from day 1 has reasonable time to close. The contractor who claims the lead at day 45 still has 45 days of exclusivity remaining.
The opening conversation isn't 'do you need a new roof?' — it's 'I noticed your area took some impact in Tuesday's storm. Have you filed a claim yet? Want me to take a quick free look while I'm in the neighborhood?'
The follow-up isn't 'so are you ready to sign?' — it's 'I'm happy to be present when your adjuster comes out. What day is the inspection scheduled?'
The close isn't price-pressure — it's 'here's the line-by-line on your adjuster's report versus our scope. Where would you like to start?'
Roffy generates the lead; you handle the homeowner relationship and the adjuster interaction. Many contractors who use Roffy specialize in insurance-restoration work and have established adjuster relationships. We don't introduce or vouch — we surface the property.
Some claims are denied. The exclusive lockout on the lead is your time to either pivot to a cash conversation, help the homeowner appeal, or move on. Roffy doesn't refund on denials because the lead was real — the underlying roof condition existed regardless of the carrier's decision.
Yes. Roffy leads include both insurance-cycle properties and cash-sale opportunities. The same storm event produces both. You can filter your dashboard by claim status if relevant.
Exclusive territory. AI-scored leads. Published pricing. Live in 18 metros across the storm belt.