The 72 hours after a major hail event are golden. We surface impacted properties within 24.
Storm-driven roof replacement is one of the most lucrative segments in residential roofing. The window is short — 72 hours for cash sales, 30-90 days for insurance-restoration — and the contractor who arrives first usually wins the job. Speed-to-lead is the single biggest variable in close rate.
Roffy is built around this timing constraint. We monitor every NOAA severe storm event in our coverage metros, identify impacted properties in the affected zip codes, score the roofs via AI vision, and deliver exclusive leads to contractors within 24 hours of the storm event being confirmed.
NOAA's Storm Events Database publishes confirmed severe weather events down to the zip-code level within minutes of confirmation. The events that produce roofing demand are hail (anything over 1 inch reliably damages asphalt shingles), high winds (60 mph+ for older roofs, 80 mph+ for newer), and tornadoes.
Roffy ingests this feed in real time. Within 24 hours of an event being confirmed, we identify the impacted parcels, score the roofs, and deliver leads to the exclusive contractor in each zip.
Two windows matter for storm-driven roofing:
72 hours: the golden window for cash sales. Homeowners who have just experienced the storm are emotionally activated, watching for damage, and receptive to a roofer in the area. The contractor who arrives within 72 hours has a categorically higher close rate than the one who arrives weeks later — speed-to-lead is one of the strongest predictors of close rate in storm work.
30-90 days: the insurance-restoration window. By day 30 the homeowner has typically filed a claim. By day 60 the adjuster's report is usually in. By day 90 the check is approved. Contractors who work the insurance cycle systematically (showing up at each phase rather than just trying to land a cold cash sale) generally close at a higher rate than cash-only chasers.
Roffy's 30-90 day exclusivity lockout is calibrated to both windows.
By the time a HomeAdvisor or Angi lead comes through after a storm, three things have happened: the homeowner has been pitched by 3-4 other roofers, the 72-hour cash window has closed, and the insurance claim conversation is already underway with someone else.
Storm work specifically rewards speed and exclusivity. Both are structural Roffy strengths.
Within 24 hours of NOAA confirming the event. The AI scoring runs in parallel as the event is processed, so by the time the dashboard updates, the leads already have priority scores and imagery.
Severe hail (1+ inch), high winds (60+ mph for older roofs, 80+ for newer), tornadoes, and major precipitation events that produce flashing failure. Snow load events and ice damming are tracked in the relevant metros but produce different lead types.
Storm activity is cyclical. Active months (April-June for the Plains, August-October for the Southeast) produce most of the annual volume. We publish historical storm activity per metro so you can model expected lead flow before committing.
Exclusive territory. AI-scored leads. Published pricing. Live in 18 metros across the storm belt.