Roffy vs Reworked.ai for roofing contractors
These are different products for different contractors. Reworked.ai scores properties you then market to. Roffy ships you leads to dial. Which one wins depends on whether you already have an outreach machine.
Reworked.ai is an AI-driven opportunity intelligence platform. Their AI (branded 'Betty'), combined with EagleView aerial imagery, scores 84.5M+ homes across roughly 97% of the United States. Contractors buy scored addresses at $1.79 per AI-Qualified Opportunity — you receive property intelligence with the owner name attached, then run outreach yourself. Reworked's own outreach add-ons (Direct Mail Sequences from $2.71 per sequence, Home Ads) attach to that data if you don't have your own mail or ads infrastructure. There is no per-metro cap, no lockout, no delivered lead — you're buying a targeting layer.
Roffy is a delivered-lead subscription. We generate leads from NOAA storm-event data, AI vision scoring on satellite + Google Street View imagery, and skip-traced owner contact, then ship them to one contractor per region with a 30-90 day lockout. You don't run outreach — the phone number is on the row, the address is worked, you dial. Coverage is limited to the 23 storm-belt metros we've launched. Territory is capped by region.
The honest one-line difference: Reworked sells the list. Roffy sells the lead.
Where Reworked.ai wins
Reworked wins clearly on three fronts. First, nationwide coverage — if your service area is outside the storm belt (Southeast hurricane corridor, Tornado Alley, Phoenix monsoon, I-95 storm zone), Roffy can't serve you today and Reworked can. Second, if you already have a direct-mail operation, a list management workflow, and someone dialing off vendor lists — adding a scored targeting layer at $1.79 per record is a natural fit that improves your existing machine's ROI. Third, opportunity intelligence is useful beyond just roofing — Reworked also serves real estate investors and insurance, so if your operation spans verticals, the same data platform covers them.
If you're comparing Roffy to Reworked and you already run mail campaigns off a purchased list today, you are almost certainly the Reworked customer. That's a fit signal, not a lost sale.
Where Roffy wins
Roffy wins when the contractor does not want to build or run an outreach machine. If your operation is 5-15 people, roofing-first, and you don't have a direct-mail vendor or a dedicated call team, then buying scored addresses at $1.79 each doesn't finish the job — you still need to send mail, run ads, dial numbers, chase responses. Roffy compresses that layer: the phone number is on the row, the storm event is dated, the roof is scored, and per-lead exclusivity means no other contractor is calling the same house. You spend your time closing, not building infrastructure.
The structural point: at Roffy's roughly $4.50-$8 effective per-lead cost (see pricing for how each tier's math works), you're paying more per record than $1.79 — but the record has been through skip-trace, AI scoring, and exclusivity contract before it reaches you. When you divide by actual closed jobs, that math flips fast because outreach conversion on a purchased list is where most of the leakage lives.
How to self-select in 60 seconds
Answer three questions honestly:
- Do you already send direct mail off a purchased list? If yes, Reworked is likely the better fit — you have the machine, you need better targeting.
- Do you have someone whose job is to dial cold contacts every day? If yes, Reworked's scored list adds the most value.
- If a lead landed in your inbox with an address, owner name, phone number, and roof score, would you call it today? If yes, Roffy is what you're buying. If your answer is 'we'd add it to a nurture sequence and mail it three times before calling,' you're a Reworked customer.
The wrong outcome is buying either product and then realizing you're missing the layer that would make it work. Reworked without an outreach team leaves scored addresses sitting in a spreadsheet. Roffy with an existing outreach machine duplicates spend on infrastructure you already own.
Frequently asked questions
Is Reworked.ai cheaper than Roffy?
Per record, yes — Reworked's AI-Qualified Opportunity is $1.79 versus Roffy's roughly $4.50-$8 effective per-lead cost. But you're comparing different things. Reworked's $1.79 gets you a scored address + owner name that you then market to. Roffy's per-lead cost includes skip-traced phone number, AI roof condition score, storm-event context, and per-lead exclusivity locked 30-90 days. If you need to add mail, calls, or ads on top of the scored list, add those costs to Reworked's comparison line before deciding.
Does Roffy score properties the same way Reworked.ai does?
Both use AI on property imagery, but the pipelines are different in intent. Reworked scores broadly across ~97% of US housing stock using EagleView aerial imagery + owner behavioral signals to predict conversion propensity. Roffy scores narrowly on properties that were within a recent NOAA-confirmed hail or wind event footprint, using satellite + Street View to assess visible roof condition. Roffy's score is a 'this roof plausibly needs work now, given the recent storm' signal; Reworked's is a 'this owner is a good marketing target' signal.
Can I use Roffy and Reworked.ai together?
Yes — and this is what larger contractors do. Roffy covers the storm-triggered, urgent-replacement lane inside covered metros. Reworked covers the broader targeting layer for non-storm work, in metros Roffy hasn't launched, or as fuel for an ongoing mail-and-call campaign. Track cost per closed job by source separately and don't blend the funnels — they solve different problems.
If I'm a solo or two-person shop, which one should I try first?
Roffy, if you're in a covered metro. Solo and small-team operators typically don't have the outreach infrastructure that makes Reworked's scored list productive — the $1.79 record only pays off if there's a team dialing or a mail vendor sending. Roffy compresses that layer into a phone number on a scored lead. Start there, and if you outgrow it and build an internal mail machine, adding Reworked later is a legitimate next step.
Why does Roffy have limited coverage compared to Reworked?
Roffy is deliberately limited to the 23 storm-belt metros where NOAA hail and severe-wind events happen with enough frequency to sustain a delivered-lead subscription. Outside the storm belt, the lead source doesn't fire often enough to justify the tier pricing. Reworked's model doesn't have that constraint because it's not storm-triggered — an owner-behavior scoring layer works in any US metro. If you're outside the storm belt, Reworked is the honest recommendation until Roffy expands.
Ready to see Roffy in your metro?
Exclusive territory. AI-scored leads. Published pricing. Live in 23 metros across the storm belt.