Networx and CraftJack run on the same back end. If you've evaluated one, you've effectively evaluated both. Here's how Roffy compares.
Networx is a pay-per-lead home-services platform owned by the same parent company as CraftJack (Lemonade.com / EverCommerce). The roofing inventory on the two platforms overlaps heavily — homeowner form fills from one back end surface on both brands. For a roofing contractor evaluating Networx, the practical question is whether shared, marketplace-style leads at $25-$65 each match the close rate of the alternative.
Roffy runs a different model: each lead is sold to exactly one contractor and locked for 30-90 days. Leads are generated from NOAA storm event data plus AI vision scoring on satellite and Google Street View imagery — homes that genuinely need roof replacement, not homeowners who filled out a form. Per-lead exclusivity is structural, not a marketing line.
Networx and CraftJack are sibling brands under the same parent. The lead pool overlaps materially — a homeowner who fills out a form on one brand frequently surfaces on the other. If you've A/B tested CraftJack and decided shared leads don't pencil out, Networx is unlikely to produce a different result on the same underlying inventory.
Roffy's leads have no upstream brand. They're generated by our own pipeline (NOAA event detection → parcel match → AI roof score) and sold once. The same lead does not exist on another platform.
Networx's strength is flexibility — no monthly commitment, pay only for leads you receive. For a roofing contractor filling occasional gaps, that has real value.
The math shifts at volume. A contractor working 50 roofing leads per month at Networx's typical $25-$65 spends $1,250-$3,250 on leads sold to 3-4 competitors. The Starter tier on Roffy's pricing ($298 setup + $398/mo) delivers 50 exclusive leads for an effective $8/lead. Pro and Elite tiers move that toward $4.50/lead. The structural argument is on exclusive vs. shared lead economics.
Pull your last 90 days of Networx spend, leads delivered, and jobs closed. Divide spend by closed jobs — that's your cost per closed job. Then model Roffy's published per-lead cost against your historical close rate. If your exclusive-lead close rate runs even 1.5-2x your shared-lead close rate (the structural prediction — no competing pitch, no price-shopping homeowner), the volume math favors Roffy.
Per lead, no. Networx roofing leads typically run $25-$65 and are shared with other contractors. Roffy's effective per-lead cost is $4.50-$8 depending on tier, with each lead sold to one contractor for 30-90 days.
Frequently yes. Networx and CraftJack share parent company and back-end lead inventory. The same homeowner form fill often surfaces on both platforms, meaning you may compete with both Networx and CraftJack contractors for the same lead.
Networx's standard model is shared — multiple contractors receive the same homeowner request and race to first contact. If a provider can't tell you exactly how many other contractors received your lead and for how long it's locked, assume shared.
Common pattern: Roffy for storm-driven replacement in covered metros, Networx for fill-in volume in markets Roffy hasn't reached. Track cost per closed job by source and shift budget to whichever wins your specific market.
Exclusive territory. AI-scored leads. Published pricing. Live in 18 metros across the storm belt.