A canvassing app manages the door-knock. It doesn't tell you which doors are worth knocking. That's the part that actually costs you money.
Roofing canvassing apps — SalesRabbit, SPOTIO, Sumo, the canvassing modules baked into tools like Roofr or JobNimbus — solve a real problem: managing a field team. They draw territories on a map, track which houses a rep knocked, log dispositions, route the day, and push fresh pins to the rep's phone. If you run a door-to-door crew, that workflow layer is genuinely useful.
But notice what a canvassing app does not do: decide which streets and which houses are worth the knock. The app assumes you've already answered that — that someone on your team picked the neighborhood, usually off a gut read of where a storm hit or where the roofs look old. Canvass a 40,000-home hail swath blind and most of your reps' hours land on 4-year-old roofs that will never convert. The targeting is the expensive problem; the app only manages the labor you spend after the targeting is already (often badly) done.
So the honest framing: Roffy is not a canvassing app, and it won't replace one if your bottleneck is managing reps in the field. Roffy is a lead source that attacks the other half of the problem — it tells you which homes actually need a roof before anyone burns a tank of gas. Many contractors run both: Roffy for targeting, a canvassing app for execution.
Canvassing software is a field-team operating system. The strong ones handle territory assignment, rep tracking and accountability, lead and disposition logging, route optimization, and sometimes e-contracts and pay tracking. That's valuable if you employ canvassers and need to know who knocked what.
What none of them solve well is the input question: which homes? Most rely on the rep or the manager eyeballing a map. A few bolt on storm overlays, but a hail polygon on a map is not the same as a ranked list of homes whose roofs are actually damaged or past useful life. The targeting signal is still a human guess. That guess is where canvassing economics quietly leak — every knock on a healthy roof is paid labor with a zero attached.
If your reason for shopping canvassing apps is "my door-knocking isn't producing enough jobs for the hours we put in," a different app rarely fixes that. The constraint is usually input quality, not workflow. Better targeting feeds the same crew better doors.
Roffy generates that targeting layer directly. We ingest every NOAA-confirmed severe storm event in our coverage metros, match impacted parcels, and score each roof on satellite and Google Street View imagery for damage and age — see how the pipeline works on our AI-scored roofing leads and storm damage leads pages. The output is a ranked list of addresses with a 0-100 priority score, the storm reference, the imagery the model scored, an estimated roof age, and owner contact info. A rep working that list spends the day on homes that have a real reason to say yes instead of a random walk down a block.
Be clear-eyed about the limits. Roffy has no rep-tracking, no route optimization, no door-by-door disposition log, no team accountability dashboard. If you have ten canvassers and your problem is knowing who's actually working versus parked at a gas station, you need a canvassing app — Roffy does nothing for you there.
There's also a coverage limit: Roffy operates in 18 metros across the storm belt, and a subscription is tied to a fixed multi-county region. A canvassing app works anywhere your crew can drive. If you canvass outside our footprint, the app is your tool and Roffy isn't an option yet. The clean mental model is that the two are complementary, not substitutes — Roffy picks the doors, the canvassing app runs the crew that knocks them.
Canvassing apps generally price per user seat per month, so cost scales with crew size and is separate from any leads. Roffy prices on a region-based subscription with three published retail tiers: Starter ($298 + $398/mo, 50 leads/mo, 30-day lockout), Pro ($698 + $898/mo, 150 leads/mo, 60-day lockout), and Elite ($1,398 + $1,798/mo, 400 leads/mo, 90-day lockout). Effective per-lead cost works out to roughly $4.50-$8 depending on tier — full detail on the pricing page.
Don't compare the two on price directly; they buy different things. The honest test is cost per closed job: take a recent canvassing push, add up the labor hours and any app seats, divide by jobs signed, and compare that to the same crew working a Roffy-targeted list. Because Roffy leads are exclusive to one contractor and locked 30-90 days, you're not also racing 3-4 other crews to the same homeowner — the dynamic that quietly caps close rate is removed. Plug your own numbers in from your last push; we'd rather you verify it than take the claim.
No. Roffy doesn't manage field reps, draw territories, optimize routes, or log door-by-door dispositions. Roffy is a lead source: it identifies and AI-scores storm-impacted and aged roofs and delivers them as exclusive leads. If you need to run a door-knocking crew, you still want a canvassing app — Roffy tells that crew which doors to knock.
Yes, and that's the intended pairing for a lot of contractors. Use Roffy to generate a ranked, exclusive target list off NOAA storm data and satellite/Street View scoring, then load those addresses into your canvassing app to assign, route, and track the knocks. Roffy handles targeting; the canvassing app handles execution.
Often, yes — door-knocking is still one of the strongest channels for storm and aged-roof work, and Roffy makes it more efficient rather than replacing it. The difference is your reps walk a list of homes the model flagged as damaged or past useful life instead of canvassing a whole zip blind. Some contractors also work the leads by phone first since each lead includes owner contact info.
A storm overlay shows you where an event happened; it doesn't tell you which individual roofs are actually damaged or old enough to convert. Roffy scores each property on satellite and Street View imagery plus permit and parcel signals to produce a per-home priority ranking, and each lead is exclusive to you for 30-90 days. The map points at a neighborhood; Roffy points at the houses.
Exclusive territory. AI-scored leads. Published pricing. Live in 18 metros across the storm belt.