Roofing leads for storm chasers
Chasing storms is a logistics problem before it's a sales problem. The team that gets to the right homes first wins the metro. Here's how Roffy shortens the gap between the event and the door.
Storm chasing is a real business model in roofing: follow severe hail and wind across the storm belt, stand up a crew in a freshly-hit metro, work the insurance-restoration cycle hard for 60-120 days, then move to the next event. The contractors who do it well aren't gambling — they're reading NOAA data, picking the metros worth driving to, and getting in front of damaged homes before the local roofers and the other out-of-town crews flood the same neighborhoods.
The hard part has never been closing. It's targeting. A confirmed hail swath might cover 40,000 homes, but only a fraction have a roof old enough or damaged enough to convert. Drive the whole zip blind and you burn days knocking doors on 4-year-old roofs. That's the exact problem Roffy automates: we ingest every NOAA-confirmed severe event in our coverage metros, match impacted parcels, score each roof on satellite + Google Street View imagery, and deliver a ranked, exclusive lead list within 24 hours of the event being confirmed. See how the underlying pipeline works on our storm damage leads and hail damage leads pages.
What storm chasers actually need from a lead source
The storm-chasing model has three constraints a generic lead service doesn't solve:
- Speed. The 72 hours after a major hail event are the cash window; the 30-90 days after are the insurance-restoration window. A lead that shows up two weeks late has already been worked by every local roofer.
- Volume in a single metro, fast. A chaser crew needs enough qualified addresses to justify the travel, lodging, and labor of relocating a team — not a trickle.
- Exclusivity. You've driven 600 miles and put a crew in a hotel. Racing 3-4 other contractors to the same homeowner the way marketplace leads force you to is exactly the dynamic that kills the economics of a chase.
Roffy is built around the first and third constraints structurally: per-lead exclusivity with a 30-90 day lockout, and 24-hour delivery off the NOAA feed. The volume constraint is real and depends on the event — a major hail metro can produce a large monthly inventory, while a quiet weather pattern produces little. We publish historical storm activity per metro so you can model expected flow before committing.
Why NOAA-driven targeting beats reading the radar yourself
Most experienced chasers already watch the radar and the NOAA Storm Events feed — that's table stakes. The bottleneck isn't knowing a metro got hit; it's turning a hail polygon into a prioritized list of homes worth knocking. Doing that by hand means pulling county parcel records, estimating roof age from permits, and eyeballing satellite and Street View imagery address by address. It's a multi-day job, and the clock is running against the cash window the whole time.
Roffy's AI vision scoring collapses that work into a ranked list. Each lead carries a 0-100 priority score, the specific storm event reference (date, hail size, wind speed), the imagery the model scored, an estimated roof age, and owner contact info. You decide which metro is worth the drive based on inventory and score distribution, not a gut read on the radar. If you'd rather build the stack yourself, our guide to finding storm-damaged homes lays out exactly what that takes — it's a real engineering project, county by county.
The honest limitation: Roffy is region-based, not follow-anywhere
Here's the part most marketing pages would bury. Roffy's subscription is tied to a Region — a fixed multi-county area — and you receive leads from that Region only. That's a clean fit for a chaser who works a defined corridor (say, the Texas hail belt or the Carolinas) season after season. It's a worse fit for a crew that wants to chase a single freak event two states outside our 18-metro footprint on a week's notice.
If your model is 'follow the biggest event anywhere in the country,' Roffy covers you only when that event lands in a metro we operate in. The realistic way to use Roffy as a chaser is to subscribe to the Region(s) you already work repeatedly and let the NOAA-driven inventory tell you when an event there is worth surging into — rather than treating it as a national follow-anywhere feed. We'd rather you know that going in than churn in month two.
The volume math for a chase
The tier that fits most active chaser crews is Elite — $1,398 one-time or $1,798/mo for up to 400 leads/month with a 90-day lockout, which maps cleanly to the full insurance-restoration cycle you're working a metro through. Effective per-lead cost at that volume lands around $4.50. Starter ($298 one-time or $398/mo, 50 leads, 30-day lockout) and Pro ($698 one-time or $898/mo, 150 leads, 60-day lockout) exist for smaller footprints; full details are on the pricing page.
Don't evaluate it on per-lead cost. Evaluate it on cost per closed job for a chase: take the total cost of working a metro — leads, travel, lodging, labor — and divide by jobs you actually signed. Then compare against what a marketplace would have cost for the same metro, where every lead is split with 3-4 other crews racing you to the door. The structural argument for exclusive over shared leads is sharpest exactly here: when you've already sunk the fixed cost of relocating a crew, a capped close rate is the most expensive thing in the model. Plug in your own numbers from your last chase.
Frequently asked questions
Is Roffy good for storm chasers who follow events across the country?
Partially. Roffy operates in 23 metros across the storm belt, and your subscription is tied to a specific multi-county Region — you get leads from that Region only. It's an excellent fit if you work a defined corridor repeatedly (Texas hail belt, the Carolinas, the Plains). It's a poor fit if your model is chasing one-off events anywhere in the country, because Roffy only covers events that land inside a metro we operate in. Subscribe to the Region(s) you actually work, not as a national follow-anywhere feed.
How fast do leads appear after a storm?
Within 24 hours of NOAA confirming the event. Scoring runs in parallel with event processing, so by the time the dashboard updates, leads already carry a priority score, the storm reference (date, hail size, wind speed), and imagery. That timing is built to land you inside the 72-hour cash window and well ahead of the insurance-restoration cycle.
How many leads can a chaser crew get in a hit metro?
It depends on the event. A major hail metro can produce a large monthly inventory; a quiet weather pattern produces little. The Elite tier caps at 400 leads/month with a 90-day lockout, which is the realistic ceiling for a crew working a metro hard. We publish historical storm activity per metro so you can estimate flow before you commit and before you move a crew.
Are the leads exclusive, or am I racing other crews like on a marketplace?
Exclusive. Each lead is sold to one contractor and locked for 30-90 days depending on tier. No other Roffy contractor in your Region receives the same lead during that window. That's the structural difference from HomeAdvisor, Angi, or CraftJack, where the same homeowner is sold to 3-4 contractors who all race to first contact — the dynamic that wrecks the economics of a chase once you've paid to relocate a crew.
Ready to see Roffy in your metro?
Exclusive territory. AI-scored leads. Published pricing. Live in 23 metros across the storm belt.